We regret the impact these plans will have on the Googlers working on these projects. In addition, we will continue to invest in our growing TV advertising business, where we can measure audience response and help advertisers understand how effective their ads are. We are dedicating a team of people at Google to explore how we can best add value for advertisers, broadcasters and listeners in this emerging advertising space. Instead we will use our technology to develop Internet-based solutions that will deliver relevant ads for online streaming audio. We will work with partners to make sure that there is as little disruption to their business as possible and will work to find a buyer for the Google Radio Automation business. Advertisers will continue to be able to use Google Audio Ads until May 31 and broadcasters will be able to publish inventory to Google until that date as well.
#Google radio automation for online software#
We will phase out the existing Google Audio Ads and AdSense for Audio products and plan to sell the Google Radio Automation business, the software that automates broadcast radio programming. So we have decided to exit the broadcast radio business and focus our efforts in online streaming audio. While we've devoted substantial resources to developing these products and learned a lot along the way, we haven't had the impact we hoped for. In 2006, we launched Google Audio Ads and Google Radio Automation to create a new revenue stream for broadcast radio, produce more relevant advertising for listeners and streamline the buying and selling of radio ads. We believe that making big bets is not only in the best interests of our users and partners, but also important for our long term success. At Google we've never shied away from high-risk, high-reward projects.